Monday, March 02, 2009

Ugly American Archive Item

When Scott Smith of East End Brewing Company first invited me to draw a label for his Ugly American brew, we met to discuss our ideas before settling on the concept.

Here's a scan of my "meeting notes" from that first discussion, followed by the final design. The sketch in the upper left is pretty close to what we ended up with.

We revised the label for the late 2008 release: