Thursday, August 09, 2012

Will Work for Pizza

After many production delays, the first few pallets of boxes have arrived at A'Pizza Badamo, one of several great pizzerias in my area.

Wayno, the box, Anthony Badamo
Anthony Badamo opened his small shop two years ago, in the space previously occupied by Caruso’s, a neighborhood tradition for 30 years. Anthony's nonna sometimes supplies homemade cookies, which sell out quickly, and Anthony himself is usually behind the counter fielding takeout orders from working parents, employees of local businesses, and groups of schoolkids. 

The shop has a few tables, and a BYOB policy, and is a regular gathering place for local musicians, restaurateurs, and artists.

In addition to the boxes, we've put his friendly mug on menus, business cards, t-shirts, posters and banners.

Anthony's menu also now features "The Wayno," a pie that includes fresh mozzarella, anchovies, tomatoes, garlic and other seasonings. Anthony and I experimented for some time to match the sweet smoothness of the cheese with the acidity of tomatoes and the salty punch of anchovies.

The pizza box design was my first experience working in water-based ink on cardboard, and we're pretty happy with the results. I was delighted when the printer informed me that they had an ink color called "standard pizza box red."

1 comment:

Lynda Halliger-Otvos said...

I like it a lot. Great likeness of that mug; you did super.