Thursday, November 18, 2010

Careful, man, there's a beverage here!

I've had a couple of fun local gigs this month involving some of my favorite liquid refreshments.

First up is a t-shirt design for Espresso a Mano, an artisanal coffee shop where I have been known to have a cup or three. Keeping things very local, the screen printing was done by our good buddy Michael "Zombo" Devine, a true Renaissance Man.

Here's the molto semplice design, followed by a nice stack of shirts, ready for purchase:



EaM's proprietor, Matt Gebis, is practically giving these away for $14 a pop.

:::

I'm also working (once again) with my good neighbor, the incredibly busy brewmaster Scott Smith of East End Brewing. One of Scott's newest brews manages to combine beer and coffee. It's not unlike those carrot-parsley-celery combos that provide the benefits of multiple nutritional drinks in one satisfying concoction. The new Coffee Porter uses coffee from Indiana Pennsylvania's Commonplace Coffeehouse & Roastery.

We haven't received final approval from the Feds yet, but the latest changes they asked for were very minor, so we feel safe giving a preview:


The name Scott originally submitted didn't meet with the government's approval -- they feared it might be interpreted as a health claim -- but it's very cleverly shown in the rebus illustration on the label. Sneaky, aren't we?

East End will soon have new improved growler suits available, to keep your jug o' suds at drinking temperature. The new version of this insulated valise, which we're still fussing over, will feature a lush velour-like (or at least velour-looking) interior.

Bringing things full circle, I've learned that Commonplace is one of Espresso a Mano's suppliers, so it turns out that this entire post is about drinking, drawing, and designing in Western PA.

Cheers!

:::
UPDATE 11/19/10
Well, the bureaucrat took a second look at the Coffee Porter label and bounced it. The official word is:
"Upon second review, the symbols state "EYE OPENER". This implies a physical effect that the copffee (caffeine) will have on the consumer."
Interestingly, it took a second review to decode the illustrations! They were apparently so excited, they added a "p" to the word "coffee."

Back to the (digital) drawing board. 

Maybe we can make a t-shirt with just the symbols on it.


No comments: