Friday, April 16, 2010

Keeping it Cool

Just in time for picnic season, my pal Scott Smith at East End Brewing Company will offer insulated "Growler Suits" at the warehouse. They should be available around late May.

Designing this item was an unusual and challenging project for me, and it was fun to venture beyond my usual cartoon/illustration cocoon.

Scott gave me digital versions of existing art from labels and tap handles (including the excellent Fat Gary design, by Mario Zucca), and we jointly came up with the idea of using them as travel stickers on a piece of luggage. Fortunately, he had a wonderfully beat-up old tweed suitcase on hand, which I scanned in pieces and digitally reassembled to use as the background.

These shots of a prototype came courtesy of Brewsuit.com. They're busy right now at their facility in Hawaii, preparing a shipment for thirsty Pittsburgh beer lovers.



2 comments:

HemlockMan said...

Well, it's interesting.

SK said...

Big fan of the new design. Well done!